Brand Identity For Lolita Mexican Restaurant

Proportion collaborated with COJE Management Group to reimagine the identity of Lolita Cocina & Tequila Bar for its new Fort Point location. The refreshed brand fuses Día de Los Muertos motifs with Old Spanish influences, creating a bold and irreverent visual system that celebrates Mexican culture through art, murals, and custom illustrations. The result is a richly textured experience that mirrors the restaurant’s dramatic interior and rebellious spirit.