Brand Identity for Lifted Pool Bar at Omni Boston Seaport

Proportion created a layered and reflective brand identity for Lifted, a rooftop pool bar at the Omni Boston Seaport. Inspired by the fluidity and luminosity of water, the design system extends across signage, menus, and murals, evoking depth and sophistication that mirrors the bar’s elevated urban atmosphere.

Set in a custom typeface