Custom Typeface for Ubisoft's the Crew

One typeface built for every layer of an open-world racing game

Production Type designed The Crew Sans, a custom typeface for Ubisoft's open-world racing game The Crew, co-developed by Ivory Tower and Ubisoft Reflections. The typeface was deployed across communication materials, visual identity, user interface, and in-game text.

Set in The Crew Sans