Typography for Pony Footwear

Heritage without nostalgia

Production Type designed a custom typeface for Pony, the athletic footwear brand founded in 1972. The brief required evoking the brand's heritage without appearing exclusively backwards-looking. The solution drew on 1970s 'Contour' typeface aesthetics while maintaining a contemporary, fashionable character.

Insights

The design references 1970s 'Contour' typefaces as a specific stylistic anchor, grounding the heritage gesture in period typography rather than general retro signaling.
The brief explicitly required the typeface to avoid appearing exclusively backwards-looking, framing the design task as one of balance between historical reference and contemporary relevance.