Custom Typeface for Courrèges Fashion Brand
A single weight serving an entire fashion ecosystem
Production Type designed Courrèges, an exclusive single-weight geometric sans-serif, for the French fashion brand in 2016. The typeface serves as a multipurpose companion to a new logotype art-directed by Jean-Baptiste Talbourdet; art direction credits also include Lolita Jacobs. It draws on early 20th-century German geometric models—specifically Futura and Erbar—rendered with a plain, pointed character. The face is deployed across ready-to-wear, eyewear, and boutique contexts.
Set in Courrèges
Insights
- The design references Futura and Erbar specifically, grounding it in the German geometric sans tradition of the first half of the 20th century.
- The typeface is single-weight and spans ready-to-wear, eyewear, and boutique contexts.
- The typeface was conceived as a companion to a new logotype rather than as a standalone system.
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