Typeface Design for Louis Vuitton’s the Book

Dug from French foundry specimen books to dress a Louis Vuitton magazine

In 2014, art director Yorgo Tloupas turned to Production Type to develop a condensed sans serif for Louis Vuitton's biannual magazine, The Book. Research drew on vintage Louis Vuitton advertisements and specimen books from lesser-known French foundries including Berthier & Durey, Turlot, and Warnery. The resulting typeface features open terminals, compact extenders, straight sides, and spacious counters, with selective details borrowed from belle-époque jobbing types. It has since expanded beyond its original editorial brief into a five-weight family with extended Latin support.

Set in Antique Gothic