Custom Typeface for Air Inuit

A custom typeface built to carry both Latin and Inuktitut script across an entire airline brand system

Montréal studio FEED led a full rebrand for Air Inuit, the northern Canadian airline serving Nunavik and Nunavut, encompassing logotype, livery, cabin interiors, uniforms, signage, and advertising. As part of this program, FEED commissioned type designer Jean-Baptiste Levée to design an exclusive typeface, Air Inuit Sans. The typeface functions across the entire brand system—from fine-print disclaimers and route maps to magazine headlines—and extends to Inuktitut script support, giving the traditional writing system a contemporary typographic voice.

Set in Air Inuit Sans

Insights

Air Inuit Sans was designed under FEED's art direction by type designer Jean-Baptiste Levée, integrating type design into the broader brand program rather than sourcing it independently.
The typeface serves dual-script demands—Latin and Inuktitut—across a wide range of typographic scales and applications within one airline identity.
Marvin Harder and the Avataq Cultural Institute are credited as consultants on the project.
Air Inuit Sans functions as both the logotype font and the branded text typeface across applications from legal disclaimers to editorial headlines.