Bespoke Logotype for Cartier Juste Un Clou

A nail cast in gold gets its own custom logotype

Production Type designed a bespoke logotype exclusively for Cartier's Juste un Clou collection, the nail-shaped jewelry line originally created by Aldo Cipullo in 1971. The source notes that in 2017 Cartier presented new pieces from the collection at the Salone del Mobile in Milan under the theme "When the Ordinary Becomes Precious," and that the collection now has a custom logotype made by Production Type for the maison.

Insights

Production Type designed the logotype exclusively for Cartier as a bespoke commission.
The logotype serves the Juste un Clou collection, which Aldo Cipullo originally conceived in 1971 as a nail cast in 18K gold and hand-pulled into a loop to form a bracelet or ring.
The 2017 relaunch presented new pieces—including an oversized bracelet and the Juste un Clou Torque necklace—at the Salone del Mobile in Milan under the theme "When the Ordinary Becomes Precious."