Brand Identity for Weaver
The interface grid becomes a weave: intersecting lines turn a product designer’s tool into its identity.
Primary presents Weaver as a brand sprint centered on connecting ideas, people, references, systems, and individual elements. The project frames collaboration and alignment as the means of creating a cohesive whole.
Insights
- Primary connects the name to a familiar part of the audience’s practice: the intersecting lines of interface grids.
- The studio describes elements crossing, connecting and layering, turning weaving into a flexible system rather than a single decorative motif.
- Editorial reading: the metaphor links individual design elements to collaboration, echoing the platform’s stated ambition to bring ideas and interfaces together.
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