Brand Identity for a Restaurant Growth Platform
A star inside a pin puts restaurant owners at the centre of the identity.
Primary created a brand identity for Owner, a platform bringing restaurant websites, ordering, marketing and loyalty together. A pin-shaped mark contains a star, which recurs across the visual system to express helping independent owners and their businesses shine.
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Insights
- Primary combines a pin-shaped outline and a central star in Owner’s principal mark, bringing two recognisable forms into one symbol.
- The star recurs across the visual system. Primary connects this motif to the idea of helping owners and their businesses shine.
- The identity serves a platform combining restaurant websites, ordering, marketing and loyalty, with independent operators as the common audience.
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