Manifest

Sankey diagrams inspire Manifest’s flowing M mark.

Previously Unavailable created a brand identity for Manifest, a platform that tracks time, tools and tokens for creative businesses. At its centre is an M mark inspired by Sankey diagrams, a method of visualising flows of data. Flared ends suggest the breadth of information captured, while interconnected forms converge into the letter’s peaks. The design pairs the precision of data with a more fluid expression of creativity, presenting tracking and unification through a single continuous form. These shapes extend into a broader visual language of ambient gradients and flowing colour. The identity gives the platform a graphic vocabulary connected to how information is gathered and brought together.