Brand Identity for LuckyChap Entertainment

Pop & Pac collaborated with LuckyChap Entertainment, the US-based production company behind films like Barbie and Saltburn, to redefine their brand identity. The refreshed design celebrates the creative talent at the heart of LuckyChap’s work, featuring a logo centered on the 'U' to symbolize individuality and connection. A vibrant palette of pinks, burgundies, and purples and bespoke collateral reinforce the brand’s bold and imaginative spirit.