Brand Identity for Synergy Leasing
The dots inside Synergy’s lettering stand for the people behind every lease.
Pop & Pac created a brand identity for Synergy Leasing, a retail leasing consultancy. The system centres on a custom logotype with circular points embedded in the letterforms to represent the retailers, landlords, owners and advisers involved in each lease, extending into stationery, digital and print materials.
Insights
- Pop & Pac embeds circular points in a custom wordmark to represent retailers, landlords, owners and advisers.
- The same dotted language expands into print and digital graphics, with an S monogram as the compact signature.
- Synergy’s own service offer centers on store locations, renewals, relocations and lease management, grounding the people-based concept in its work.
- Editorial takeaway: the identity makes an advisory relationship recognizable without relying on pictures of buildings.
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