Brand Identity For Godby Hotel

Pop & Pac created a dual-personality brand identity for Godby Hotel, located in Melbourne’s former South Yarra railway station. The design introduces 'Godby' as a charismatic host and muse, while its subterranean counterpart, Nightbird, offers a contrasting, intimate atmosphere. The identity extends across signage, illustration, print, and digital touchpoints, evoking timeless sophistication without nostalgia.