Brand Identity For Longevity Festival 2023

Plusminus Studio developed the visual identity for the 2023 edition of Longevity Festival in Strasbourg. The concept used the playful font 'Folly' to create a system of animated letterforms that transformed into quirky, blinking creatures. The branding was applied across both digital and print materials, bringing a lively and inclusive energy to the festival’s communication.

Set in Folly