Brand Identity for Simmer Sports Game Platform
An ancient lion hunt becomes the visual language for a game of basketball knowledge.
Play created Simmer’s visual identity for an online sports game platform where fans build fictional teams and compete through their basketball knowledge. The identity uses a confrontational lion-hunt logo, angular forms, motion-led interfaces, and clear data displays for player and team statistics.
Insights
- Play built the mark around a human confronting a lion, framing head-to-head sports play as a contest of strategy and nerve.
- Chiseled forms and strong diagonals extend from the symbol into typography, layouts, motion and interface elements.
- Cyan highlights important statistics against a warmer palette, giving the historical reference a practical role in a data-heavy product.
- Editorial takeaway: a shared metaphor connects the brand’s competitive attitude with the decisions players make in the interface.
1 / 9Swipe
Keep exploring
Related cases
