Holiday Publication Design for the Tenne Principles of Designe

Pentagrams 2023 holiday greeting card creatively honors Dieter Rams’s renowned manifesto by using AI. The design employs the ornate language of Ancient Archaic English combined with the maximalist aesthetic of the King James Bible, published in 1611. In a heartfelt dedication, Pentagram assures Rams that despite the elaborate presentation, the essence and clarity of his message will remain timeless. This project reflects Pentagrams innovative approach to reinterpreting classic design principles in a contemporary context, showcasing their skill in blending tradition with modern technology.