Visual identity for a community art project

DrawHK is a community art project that encourages people of all ages and abilities to draw, promoting the idea that everyone has an innate creative ability. For this 2018 arts and culture initiative, the studio created a simple visual identity based on the pencil as a universal symbol of drawing. The solution subtly transformed the letter “A” in DrawHK into a pencil, reinforcing the project’s inclusive message in a direct and memorable way. The work extended across environmental, exhibition, identity, and print applications.