Event identity for Asia’s leading design week

Identity created the 2019 visual identity for Business of Design Week, Asia’s leading event on design, innovation and brands, presented by Hong Kong Design Centre. Centered on the theme “Design the Future. Create Tomorrow.”, the project supported a program that brought together leading designers and influential business figures in Hong Kong. With the United Kingdom as partner country, the identity reflected the event’s cross-disciplinary scope, spanning fashion, film, architecture, advertising, and emerging trends. The work positioned the event as forward-looking, international, and culturally dynamic.