Visual Identity And Packaging Redesign For Coppertone

Pearlfisher revitalized Coppertone’s heritage by creating a modern visual identity and packaging system that celebrates its sun-kissed legacy. Drawing from the brand’s iconic Little Miss Coppertone, the new design introduces a contemporary, inclusive, and playful look that reconnects with consumers and strengthens brand relevance. The rebrand successfully boosted sales and modernized the perception of this classic suncare icon.