
Studio: Paul Belford
Date: Mon, Sep 7
BP&O · Apr 10, 2025
BP&O features Paul Belford Ltd’s new brand identity for Ten, a London-based health and fitness studio chain. The identity centers on a geometric logo formed by a line and circle symbolizing balance and the number ten, complemented by pastel tones, tinted photography, and the Funkis typeface. The article praises the simplicity, wit, and technical precision of Belford’s work.
BP&O · Feb 11, 2025
BP&O features the new branding and packaging for Spudos, a hand-cooked crisp brand, designed by London studio Paul Belford Ltd. The identity draws inspiration from potato printing, combining a geometric logotype with organic textures to evoke simplicity and playfulness. The compostable packaging and transparent design reinforce the brand’s sustainable and honest positioning within the snack market.
BP&O · Sep 23, 2019
BP&O features Paul Belford Ltd’s brand identity and packaging design for Hair Solutions, a customizable haircare enhancer brand. The design uses a clinical yet natural aesthetic with Avenir Next typography, kraft paper, and blind embossing to communicate precision and quality. The project balances complexity in product range with a clear visual system of color and numbering.
The Brand Identity · Jan 8, 2019
The Brand Identity features Paul Belford Ltd’s branding work for New Chapter, a start-up offering word therapy. The identity includes a logo that forms both a book and an arrow, symbolizing progress and expression through writing.
BP&O · Aug 3, 2018
BP&O features the brand identity for New Chapter, a UK-based word therapy start-up, designed by Paul Belford Ltd. The logo cleverly combines the imagery of a book and an arrow to symbolize progress and personal growth, paired with Neue Helvetica for a modern and clear presentation. Richard Baird praises the design’s simplicity, clarity, and conceptual strength within a visually busy environment.