Typeface Design for Telegraf
Counters adapt toward rectangular shapes as weight increases
Telegraf is a modern grotesque typeface drawing on mid-century grotesk forms while introducing rigid, angular geometry. As weight increases, counters shift toward rectangular shapes, aiding on-screen viewing at small sizes and amplifying visual impact at large display sizes. The family includes two italic variants: a 15° slant suited to editorial and long-form use, and a steeper 30° oblique intended for a more brutalist, graphic approach.
Set in Telegraf
Insights
- Counter geometry shifts from rounded toward rectangular as weight increases, serving dual purposes: small-size screen viewing and large-size display impact.
- Two distinct slanted variants at 15° and 30° are explicitly differentiated by intended use — editorial and long-form content versus graphic and brutalist applications.
- The design describes itself as a modern grotesk with a 'touch of brutalism,' positioning brutalism as an accent rather than a defining characteristic.
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