Typeface Design for Frama
Geometric discipline, optically softened
PP Frama is a contemporary geometric sans serif drawing on early 20th-century modernist references—specifically Futura and Avant Garde—while establishing its own proportional rhythm. Construction relies on circles, straight lines, and deliberate counterforms, with optical adjustments added to soften the inherent rigidity of pure geometry. The family ships in separate Display and Text cuts alongside stylistic alternates, covering editorial, branding, long-form reading, and interface applications.
Set in PP Frama
Insights
- Optical corrections are explicitly layered over geometric construction to introduce warmth without abandoning precision.
- The family is offered in both Display and Text cuts, extending its range across scale contexts.
- Stylistic alternates expand expressive range while keeping overall system consistency intact.
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