Typeface Design for Editorial Old
What if a classic typeface simply got old?
Editorial Old is a serif typeface by Pangram Pangram developed as a spin-off of Editorial New, which was rooted in 1970s–80s vintage advertising aesthetics. Where Editorial New offered taut curves and elegant narrowness, Editorial Old deliberately relaxes those tensions: curves loosen, connections ease, terminals soften, and ligatures multiply and droop. The family is described as a melting, eroded take on the original, pushing the vintage concept further toward wear and irregularity.
Set in Editorial Old
Insights
- The design brief was framed as a speculative aging of Editorial New, using loosened connections and softer terminals as formal metaphors for wear.
- Ligature density is a primary differentiator from the parent family, with ligatures described as more numerous and more visually prominent.
- Two Times Elliott's visual campaign is cited by the studio as embodying the typeface's design idea of agelessness through eroded and molded letterform details; the source does not confirm that campaign was set in Editorial Old.
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