Typeface Design for Acma
Where Japanese modernism meets fashion's unapologetic excess
Acma is a typeface from Pangram Pangram drawn from Japanese modernist aesthetics and the fashion world — past, present, and future — as dual reference points. The design balances precision and fluidity, aiming for a character that is simultaneously restrained and expressive, with an overtly opulent sensibility.
Set in Acma
Insights
- The design draws from two distinct cultural sources — Japanese modernist aesthetics and the fashion industry — framing the typeface's tension between discipline and drama.
- The brief explicitly spans past, present, and future fashion references, suggesting a deliberately non-period-specific visual language.
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