This is Pacifica created the brand identity for House of Filigree, a cultural project founded to promote Portuguese filigree as a traditional goldsmithing art. The concept draws from the building’s key, using it as a symbol of access to knowledge, heritage, and an authentic multi-sensory encounter with the craft. The identity is structured around two complementary visual universes: one transforms elements of the key into graphic forms that evoke filigree techniques, while the other uses simple contemporary typography. Applications in gold stamping on paper, leather, and metal create a direct parallel with jewelry and reinforce the project’s connection to artisanal tradition. The result is a timeless homage to filigree, the craftsman, and the artist.