Brand Identity For A Portuguese Chicken Grill-house

Pacifica created the identity for Cucurico, a restaurant specializing in grilled meats and charcoal-grilled chicken in Lisbon’s LxFactory complex. The wordmark is based on the typeface Rozza and features a distinctive cock’s tail replacing the dot of the “i”, reinforcing the restaurant’s poultry-focused character. Pacifica also custom-designed the “ur” ligature specifically for the project, adding a bespoke typographic detail to the brand. The case sits within food and beverage, illustration, and signage and wayfinding, while the restaurant’s architecture and interior design were developed by DC.AD.