A product brand for a contemporary tile-focused design line

This is Pacifica created CLAY, a new premium product brand for Cultural Affairs centered on original pieces for contemporary spaces, especially tile. The studio developed a sophisticated, international identity positioned between art, material, and collectible design. Inspired by craftsmanship and the expressive qualities of clay, ceramic, and glaze, the brand is built as a physical, tactile presence. The logo functions like a stamp, appearing engraved into the material rather than simply applied to it. This is Pacifica also designed a flexible visual system with bold, organic typography influenced by soft brutalism and neo-brutalism, alongside a palette of natural tones and vibrant accents. The result is a distinctive language that elevates each piece into a desirable object.