Brand Identity and Signage System for Outsite

This is Pacifica® redefined Outsite’s global identity with the concept of “Open Space, Open Mind,” reflecting its community of remote professionals living and working around the world. The project introduced a new stencil typeface, monogram, color palette, and comprehensive signage system to unify over 40 international locations. The result expresses diversity, inclusion, and a shared sense of belonging across all Outsite spaces.