Rebranding for Ekonika Footwear and Accessories

Signal (part of ONY) developed a comprehensive rebranding for Ekonika, a footwear and accessories chain celebrating its 30th anniversary. The new identity captures the brand’s duality of constancy and change through a river-inspired concept, refined typography, and a sophisticated color palette. The project included updated visual language, packaging, digital guidelines, and retail applications to attract a new generation of urban fashion enthusiasts.