Rebranding and Broadcast Design for 2x2 TV Channel

ONY developed a full rebranding and broadcast design for 2x2, Russia’s iconic adult animation channel. The new identity reimagines the channel as a digital universe for 'new adults,' blending TV and online aesthetics through scrolling interfaces, pop-up elements, and web-inspired typography. The result bridges traditional broadcasting with the dynamic feel of digital media while preserving the channel’s rebellious spirit.