Brand Identity and Website for a Food Preservation Biotech Company
OHMY makes an invisible freezing process visible through a brand built to explain cellular preservation.
OHMY created a brand, film and website for Dream Freeze, a Taiwanese biotech company developing freezing technology for seafood and other foods. The work translates its cellular-level preservation process into accessible communication for investors and industry audiences.
Insights- OHMY frames the communication challenge as making a cellular-level food-preservation process understandable and credible to investors and industry audiences.
- The project combines illustration and visual identity with UI and website development, carrying the explanation across brand and digital touchpoints.
- OHMY identifies seafood as the first market and says the technology has applications beyond it.
- The case links the technology to the promise that seafood thawed months later can taste as it did when caught; this is a studio-reported product claim, not an independently verified outcome.