Brand Identity for a Sports Betting Super App

Betr’s expanding product range gets a two-word invitation: “You in?”

Motto rebranded Betr, the real-money gaming and sports media platform founded by Joey Levy and Jake Paul. The work created a unified strategic, verbal, and visual system for its sportsbook, casino, arcade, picks, and predictions offerings, with applications across the app, social channels, partnerships, and live activations.

Insights

Motto’s task was to unite a business expanding beyond its original sports-betting and media associations.
The existing lightning-bolt symbol evolves within a broader system of typography, color, photography and 3D objects.
The verbal identity uses conversational, provocative language that can carry across different gaming products.
Applications span the app, acquisition campaigns, social content, partnerships and live activations, giving fast-moving teams a shared foundation.