Rebrand and Strategy for a Consumer-First CRM Platform

Motto partnered with Klaviyo, a consumer-first CRM platform, to reignite its entrepreneurial spirit and bring more humanity to the brand. The engagement refined positioning, crystallized vision, and introduced the Magician archetype to reframe data as a tool for connection under the rallying idea “See the other side of data.” Motto developed a confident, approachable verbal identity with clear pillars, key messages, and guidelines. The visual system reveals people behind the numbers through layered graphic frames, a signature dither pattern, motion, and authentic photography, anchored by an elegant logotype and iconic flag. The result is a refreshed vision, voice, and multidimensional visual system that equips teams company-wide with language and tools to tell transformational stories and strengthen personal relationships.