Brand strategy, naming, and identity for HoMedics' kinetic sand table

Motto partnered with HoMedics to create Drift, a new brand for an app-controlled kinetic sand table and a first-of-its-kind passive wellness device. The brief was to define a new category, build emotional relevance, and drive first-year sales of 50,000 units. Through the Motto Method, Motto led immersion with leadership, competitive and trend analysis, and strategic workshops to craft the positioning and narrative, framing Drift as a calming statement piece that enhances focus and mood. Deliverables included purpose and vision language, audience definitions, key business statements, and a brand promise. Motto named the brand Drift, developed the verbal identity—voice pillars, key messages, signature phrases, and a manifesto—and created the visual identity across logo system, color palette, typography, art direction, packaging, and comprehensive brand guidelines for retail and DTC launch.