Naming and Branding for Jordà Fine Foods

Mirror Mirror developed the name and full brand identity for Jordà, the fine food brand founded by culinary innovator Maarten Jordaens. Drawing inspiration from Barcelona and the founder’s surname, the identity combines exotic typography, subdued spice-market tones, and playful iconography to categorize the product range. The studio also created packaging, brand architecture, and guidelines for product labels and POS materials.