Brand Identity for De Wereldvrede Production Company
A globe and a peace sign become a badge for filmmakers.
Mirror Mirror created a rebrand for De Wereldvrede, a Belgian independent production company expanding toward international broadcasters, streamers, and distributors. The identity translates the company name (“world peace”) into a badge-like logomark combining a globe and peace sign, supplemented by hand-drawn elements from its creators.
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Insights
- Mirror Mirror built the symbol from the company’s Dutch name: a globe represents wereld and a peace sign represents vrede, combining world peace into one mark.
- The badge supports De Wereldvrede’s Home of Creators positioning; the studio presents it as a quality mark for the writers and directors behind the productions.
- Hand-drawn elements contributed by the creators bring the people behind the films directly into the visual identity.
- The brief was to address international streamers, foreign broadcasters and Belgian distributors while retaining the company’s established tone.
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