Brand Identity For Eurochamps27 London

MATTA created a bold and energetic brand identity for the 2027 EuroHockey Championships in London, reimagining the event as EuroChamps27 London. The new identity separates the tournament from its governing body, positioning it as a major summer spectacle that celebrates both elite competition and community spirit. Designed to scale across digital, broadcast, merchandise, and venue environments, the brand aims to attract a wider audience beyond the core hockey community.