
Studio: Made Thought
BP&O · Apr 30, 2026
BP&O’s Emily Gosling reviews Made Thought’s branding and packaging for Juana, a Dubai-based CBD skincare brand founded by Yann Moujawaz Martini. The identity uses a restrained palette of greens and yellows, minimalist typography, and subtle art direction to convey calm confidence and scientific credibility. Despite criticism of the copywriting, the visual design is praised for its elegance, coherence, and differentiation in an oversaturated market.
The Brand Identity · Feb 25, 2026 · Interview
The Brand Identity interviews Stacey Saunders, General Manager at Houston Group, about the creation of her podcast and brand platform Badass Bitches In Brand. Developed with Houston’s design team, the identity rejects stereotypical pink palettes in favor of bold red and confident visual language. The project celebrates women in branding through honest conversation, collaboration, and mentorship.
The Brand Identity · Nov 28, 2025 · Interview
The Brand Identity interviews designer Sthuthi Ramesh about launching her transcultural studio, All Around Design, after years of independent work and experience at major agencies. She discusses balancing motherhood and entrepreneurship, her philosophy of cultural fluidity in design, and her preference for human-centered, handcrafted creativity amid the rise of AI. The piece also highlights her work with major cultural institutions and her sustainable, collaborative studio model.
Creative Boom · Jul 3, 2025
Ocean Bottle has unveiled a refreshed brand identity developed with Made Thought and Tokyo Calm to better express its mission of tackling ocean plastic. The new system emphasizes emotional connection, transparency, and scalability as the company expands globally. The refresh includes updated strategy, tone of voice, and digital design tools to support growth and authenticity.
It's Nice That · Jun 3, 2025
Matt Alagiah’s opinion piece explores how social media criticism of rebrands, such as GF Smith’s recent identity by Templo, can cross from healthy debate into toxic pile-ons that discourage creative risk-taking. Featuring perspectives from GF Smith’s Benjamin Watkinson and Templo’s Anoushka Rodda and Pali Palavathanan, the article questions whether online negativity is stifling innovation in the design industry. It calls for more constructive discourse and empathy toward both designers and clients.