M — N Associates developed a vibrant, Gen Alpha–focused brand identity and packaging system for Metis, VitaDairy’s milk brand for pre-teens. The project introduced Vitrô, an AI-assisted mascot embodying optimism and curiosity, and a playful design language that transforms each milk box into a storytelling moment. The result is a dynamic, character-led identity that feels spontaneous, light, and irresistibly fun.
