M — N Associates rebranded PetChoy, a Saigon-based pet food company offering meal plans for cats and dogs. The project transformed a generic local brand into a more distinctive, competitive player through a typographic logo, custom typography, ingredient-led color palettes, character icons, and packaging inspired by restaurant tickets. The new system emphasized freshly made meals, nutrition, and a more elevated dining experience for pets, helping PetChoy appeal to urban and Gen Z pet owners. M — N Associates also extended the brand across imagery and a custom e-commerce website, creating a cohesive identity from shelf packaging to online shopping.
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