Brand Identity And E-commerce Website For Mckngbrd

Lundgren+Lindqvist developed a distinctive brand identity and digital presence for MCKNGBRD, a lifestyle brand inspired by the adaptability of the mockingbird. The project included a custom wordmark, bespoke serif typeface, elegant stationery, and an immersive e-commerce platform that blends storytelling with modular design. Art direction and photography further established a layered, tactile visual narrative across campaigns and product imagery.