Brand Identity for Äventyret

A Swedish Ä becomes the human face of a modular identity.

Lundgren+Lindqvist developed a branded presence for Äventyret, including a mascot and a branded Oculus Rift VR headset. The website concept uses a modular grid system so the studio can assemble new pages and sections.

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Insights

Lundgren+Lindqvist built the 2021 identity around modularity, connecting the wordmark, mascot and website concept through a shared construction logic.
The mascot starts with a capital Ä on the system’s grid, forming a figure in a dress raising a hand and connecting the character directly to the agency’s name.
The character expresses emotions including embarrassment, pride and joy in both static and animated applications.
The warm palette reflects the friendliness clients associate with Äventyret, while the modular website concept allows new sections and pages to be assembled.