Campaign Installation For Taresso Inspector Coffee

Luminous Design Group developed the 'Inspector Coffee' campaign for Taresso to encourage customers to explore the brand’s full range of coffee varieties. The concept introduced a playful detective character across multiple touchpoints, including counter stands, barista t-shirts, and coffee grinders, to spark curiosity and engagement at the point of sale. The installation both educated consumers and reinforced Taresso’s brand presence within its partner network.