Brand Identity for Euphemia Family Office

Love + Money developed a bold and modular brand identity for Euphemia, an Australian family office founded by Dom Pym and Judy Anderson-Firth. The visual system, built around the meme 'Make Awesome Make Awesome,' uses geometric building blocks and a vibrant color palette to reflect Euphemia’s mission to empower the next generation of founders. The result is a flexible and dynamic identity that celebrates growth, inclusivity, and innovation.