Brand Strategy and Campaign Development for MG Motor

Limegreentangerine led the creative direction for MG Motor UK from 2017 to 2021, overseeing brand strategy, campaign development, and art direction across all national communications. The work revitalized the iconic British automotive brand through vibrant campaigns like 'Colour The Road' and 'Tomorrow At Play', helping position MG as a youthful, high-value choice in a modern market.