MG Motor

Design work for MG Motor, collected from the studios behind it.

Design cases by studio

Launch Campaign for MG ZS EV
Limegreentangerine collaborated with MG Motor to create a national TV campaign for the launch of the MG ZS EV, the brand’s first electric SUV. The animated and illustrated ads emphasized MG’s values of family, fun, and affordability, positioning electric driving as accessible to all. The campaign achieved record-breaking engagement and sales results across the UK.
Animation, 3d Animation, 3d Illustration, Car, Hand-drawn Illustration, Screen

Brand Strategy and Campaign Development for MG Motor
Limegreentangerine led the creative direction for MG Motor UK from 2017 to 2021, overseeing brand strategy, campaign development, and art direction across all national communications. The work revitalized the iconic British automotive brand through vibrant campaigns like 'Colour The Road' and 'Tomorrow At Play', helping position MG as a youthful, high-value choice in a modern market.
Car, Hand-drawn Illustration, Radio, Vehicle