Studio: Limegreen

Client: Jöttnar

Work: Brand Identity

Industry: Retail

Brand Identity And Website Design For Jöttnar

Limegreentangerine developed a powerful brand identity and e-commerce website for Jöttnar, a premium mountaineering clothing company founded by two former Royal Marines. Drawing inspiration from Norse mythology and the harsh beauty of Scandinavian landscapes, the design embodies strength, purity, and technical excellence to position Jöttnar as a leader in the outdoor performance market.

Tags: Clothing, Mythology, Narrative, Performance