Brand Identity And Packaging For Pastai Sanniti

Lettera7 developed a bold new identity for Pastai Sanniti, a historic pasta producer revitalized under chef Giuseppe Iannotti. The rebranding blends minimalism with playful storytelling inspired by the folkloric Mazzamauriello, expressed through clean typography, subtle colors, and humorous illustrations. A distinctive cylindrical packaging design enhances usability and shelf presence while reducing waste.