Brand Identity for Bluplast
Bluplast’s production processes become a visual language.
Lettera7 developed a brand strategy, visual identity and communication system for Bluplast, a manufacturer of flexible plastic packaging. The project draws its graphic vocabulary from the company’s own production processes, packaging geometries and the transformation and organisation of materials. Those references become modular forms, dynamic compositions and relationships between visual elements. The system is intended to organise technical information, processes and specifications into a coherent language across different contexts. Rather than disguising the company’s industrial character, the identity makes its production expertise the starting point for the brand. The studio lists art direction, brand identity, brand strategy and web design among the project’s deliverables.
Insights
- The identity’s forms are derived from production processes and packaging geometry rather than an unrelated visual theme.
- Modularity gives the system a way to organise technical content across different communication contexts.
- The project treats industrial expertise as a recognisable brand asset, preserving the company’s manufacturing character.
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